Cristiano Ronaldo has signed a new sponsorship deal to design a line of products for underwear company JBS.
The Real Madrid forward has been confirmed by the Danish company today as having agreed to become their latest sports star to offer his input on a range of products including underwear and socks.
“It is important for JBS that the people we work with represent the values of our company,” company owner Claus Sorensen Bjerg reflected in a statement released today.
“Who better to represent the unsurpassed quality than one of the best players in the world?”
Ronaldo also wrote in the same statement of the desire to work with companies capable of producing ‘unique’ products for his fans.
Tennis star Caroline Wozniacki is a previous sports personality to have worked in a similar capacity with JBS.
