Real Madrid director Emilio Butragueno is confident that James Rodriguez can cope with the pressure of playing for the club.
The Colombia international completed an €80m move from Monaco last week after his impressive performances at the World Cup.
And despite the price-tag, the former striker believes that the 23-year-old is good enough to shoulder any burden.
“He is young and Real Madrid is a very demanding club,” he told reporters.
“Our fans are very loyal but, at the same time, they expect your best. Every game is like a test, so you have to play well. We have to win.
“So, it’s part of our culture, our history. We have to win a title. It’s what our fans expect.
“But [James] is a nice guy. I had the opportunity to meet with him during the presentation, and I think he’s down to earth.
“He’s looking forward to starting the season, to helping us. Then we’ll see.
“But, really, we are very optimistic about what [role] he can play for us. We think he’s very talented, a very gifted player.”