La Liga Club Barcelona’s prodigious young player, Lamine Yamal, is expanding his career by accepting a position as a brand ambassador for OPPO smartphone manufacturers. When asked about their decision to hire Yamal, Billy Zhang (OPPO President of Overseas Marketing, Sales and Services) said the company was drawn to the drive and dedication that the young man applies to his passions, suggesting that it reflects the company’s equal commitment to tech development.
The decision to take on Lamine Yamal is a testament to both his and OPPO’s commitment to the football world in general as OPPO has unveiled plans to support grassroots football development as well as help fund football facilities across the globe. They also intend for Lamine Yamal to aid in the delivery of new and exciting charity projects to young football fans to increase engagement with the sport.
The partnership is also likely to contribute to the fanbase surrounding La Liga Club Barcelona, as in the modern age, many enthusiasts engage with their favorite teams in countless different ways, such as on social media by exchanging posts on X/Twitter. Fans also engage by using sports betting sites to wager on their favorite soccer team. As stated by Steven Brown, the best betting sites attract fans by offering fantastic bonuses and great odds (source: https://www.sportscasting.com/betting-sites/).
Oppo has published some of their advertisements, depicting the young Yamal holding OPPO tech and grinning, onto Instagram. The picture has the caption ‘Wonder Kid X WonderTech.’ Such a simple statement well encapsulates much of Spain’s feelings towards the incredible talent, who is himself only seventeen years old.
The decision OPPO has made to take Lamine Yamal on as their newest brand ambassador comes, in part, from the expansion of their ‘Make Your Moment’ campaign. This project encourages young people to engage in the sporting world in a variety of different ways, and since OPPO has connections to over 300,000 retail services in over seventy countries and regions, this commitment really does have a worldwide impact.
OPPO has also displayed a desire to establish and strengthen connections between the tech and sporting worlds as seen in their dedication to the evolution of AI and Mixed Reality technologies. The company has worked hard to highlight how these forms of tech can be integrated into the sporting world. In fact, they are involving Yamal directly in the advertisement of this new technology, by allowing users of OPPO phones to see themselves as the young star’s ‘teammate’ when using the tech’s AI studio platform.
The partnership is good news both for the company and for young Yamal’s career, and we are excited to see what innovative developments might arise from the two of them.