Barcelona’s accountants may well be the most over-worked in the business, with the Blaugrana constantly crunching the numbers in recent years to see where they can squeeze better into their accounts. It appears Barcelona have identified an area of improvement.
According to Jijantes, Barcelona want to renegotiate and improve their sponsorship deal with Nike, who currently produce Barcelona’s sportswear. The current agreement is valid until 2028.
ℹ️ INFORMA @JijantesFC
💼 El Barça renegocia contrato con NIKE para valorar nuevas vías de ingresos.
✍🏼 El club y la marca deportiva tienen contrato que les vincula hasta 2028, pero están en conversaciones para alargar y mejorar las condiciones para los intereses del Barça.… pic.twitter.com/N17EIe2JLy
— Jijantes FC (@JijantesFC) October 4, 2023
Seemingly Nike are open to the idea, and may well be enticed by the prospect of the naming rights for the Estadi Olimpic Lluis Companys for the rest of the time Barcelona are playing there.
Nike agreed a deal with Barcelona last in 2018, which sees Barcelona receive around €100m per season depending on variables, with other parts of merchandising beyond the shirt also included. Barcelona also recovered the management of their shops around the world as part of that deal.
🚨 Barça are renegotiating their contract with Nike to evaluate new sources of income. The club and the sports brand have a contract that binds them until 2028, but they are in talks to extend and improve the conditions for the interests of Barça, who have proposed to Nike the…
— barcacentre (@barcacentre) October 4, 2023
Where Barcelona may face a stumbling block is that the naming rights are not theirs to lease. The stadium on Montjuic is owned by the Barcelona city council, and the Blaugrana would have to get their permission in order to sell the naming rights.
As public property, Barcelona may have to split any money earned from that with the council in order to make a deal feasible. Currently the stadium bears the name of the former President of Catalonia from the second Republic of Spain, who was executed by fascist Franco forces following the civil war. He was executed on Montjuic.
