Atletico Madrid seemed to be facing a tricky summer in which they had to balance austerity and addressing key needs in the squad.
It was thought that Atletico Madrid may have to make around €40m in sales in order to avoid falling foul of La Liga’s salary rules. If they were over their limit, Atleti would have only been able to add a third of what they saved in terms of costs for the playing squad.
Yet Relevo have revealed that recent sponsorship agreements, notably the shirt sponsorship with Whalefin and stadium sponsorship with Civitas, have greatly improved the situation. Although they are not back in the black, the may be able to avoid selling in order to bring new players in.
La ampliación de capital junto con los patrocinios presentados estos días (Civitas y WhaleFin) acercan al Atlético a dejar de depender de la regla 1/3.
— Relevo (@relevo) July 20, 2022
In addition, the reported renewals of Jan Oblak and Thomas Lemar would back up this idea.
Those words will come as a relief to both Atletico Madrid fans and Diego Simeone. As Real Madrid and Barcelona look reinforced, a weakening of the squad from Atleti could suppose a significant widening of the gap between Los Colchoneros and the big two.
📌 Cerezo, desde el restaurante de José María, de Segovia.
¿Necesita el club vender jugadores? "Hay muchas fórmulas para no vender".
Sobre las peticiones del Cholo: "Contra el vicio de pedir, la voluntad de no dar".
— José Luis Guerrero (@JLWARRIOR) July 20, 2022
Image via Denis Doyle/Getty Images