Barcelona have broken the global record for social media interactions for the sixth successive year.
The Catalan giants were involved in a recorded 1.6 billion social interactions for the calendar year of 2020, more than 0.2 billion from their nearest rivals.
📈😃 Barça lead in social media interactions for the sixth consecutive year
💙 T H A N K Y O U C U L E R S ❤️ pic.twitter.com/6pfGFaog1S
— FC Barcelona (@FCBarcelona) January 8, 2021
The records take into account interactions across the world’s four main social media sites – Facebook Twitter, Instagram and TikTok.
English Premier League clubs Manchester United and Liverpool both recorded 1.4 billion interactions, with Real Madrid fourth on the list with 1 billion.
Barcelona news in recent times has been focused on their struggles on and off the pitch, with the club steeped in economic issues and potential complications so this will be viewed as welcome good news.
Clubs place such significance on social media interactions as their growth leads to the potential of increased revenue streams into the club through furthered market opportunities and to increase the global presence of their brand.