La Liga have confirmed that every single league match over the next three seasons will be broadcast live on Facebook in nations including India and Pakistan.
All 1,140 matches will be broadcast live on the social media network in the nations along with Afghanistan, Bangladesh, Bhutan, Nepal, Maldives and Sri Lanka.
Sony Pictures Network had previously held the rights to league matches in the region between 2014 and 2018, with this the latest move in a global summer overhaul in La Liga TV rights.
“We are really happy to be on a free to air service in such an important territory as the Indian sub-continent,” Alfredo Bermejo, La Liga’s head of digital strategy is quoted as telling Reuters.
“One of our goals for the last two years has been to offer content to the widest audience possible, so partnering with free platforms like Facebook, which has 270 million users in India, is key to us.”
Eleven Sports, which will broadcast in the UK this campaign, will show one La Liga and one Serie A game per week via Facebook this coming season.