The Eleven Sports Network has won the rights to show Spanish football in the United Kingdom and Ireland, beating Sky Sports to the deal.
A press release on Thursday stated the TV company would begin to show La Liga fixtures from the beginning of the 2018/19 season and lasting until the summer of 2021.
Reportedly, it has not yet been decided if the company will launch it's own unique TV channel to sublet to Sky or BT Sport, or show matches exclusively online.
“We are proud to build on our existing relationship with La Liga, this time in the UK, one of the most passionate football countries in the world where Spanish football has significant appeal,” said Eleven Sports executive chairman Marc Watson.
“This is an incredibly exciting time for our young and dynamic company and we will announce soon how we will introduce innovative ways for dedicated fans to watch and engage in live action.
“The way people, especially young people, watch live sport is changing and we will always try to reflect that in the way we make our products available.”
La Liga president Javier Tebas added: “We are delighted to have the opportunity to work with the Eleven Sports Network in the UK and Ireland.
“We have worked very hard to promote the excellence of La Liga in the UK and Ireland and we are confident that Eleven Sports will help us to grow and innovate our brand in the market for years to come.”
The company also has the rights for Spanish football in Belgium and Poland.
