The Spanish Football League (LFP) has agreed a sponsorship deal in Asia with Snow Beer, according to Sportspromedia.com.
The LFP confirmed a deal has struck with the company’s King Way lager brand after a trip to China by the League’s senior executives, including President Javier Tebas and marketing director Adolfo Bara.
Snow Beer’s brands are reportedly the best-selling in China and recent studies have indicated volume-wise they are the most consumed in the world.
La Liga recently announced a partnership with Chinese nutritional products brand Kingdomway, while no financial details of the new arrangement have yet been released.
